Cloud Nine goes beyond a traditional fitness experience, they’re an elevated and inclusive movement studio - and needed a brand to match. Born out of a love for blissful movement and a desire for community connection, they’re a sacred space for their members to find moments of joy. Exercise is not meant to be a punishment, and Cloud Nine’s classes prove that you can sweat, shake and feel the burn with a smile on your face. Our challenge was to craft a brand that holistically embodied Cloud Nine’s spirit of gentle & joyful empowerment
Whilst crafting the brand we discovered a desire for the Cloud Nine experience to transcend the four walls of the studio. Their members brought the connection they felt to their bodies and community from their classes with them throughout their days. We set out to design an identity that represented more than a studio, we needed their brand to embody a lifestyle.
Cloud Nine’s brand is built on their inclusivity as a space and commitment to holistic fitness and wellbeing. The visuals needed to encapsulate their essence of openness and welcoming spirit. They are a space for their members to reconnect with themselves and feel the support of their community, and we built a brand that encapsulates their approach to joyful and blissful movement.
(and never get lost in the noise again)
