Being geotechnical engineering experts, meant that Geosyd was used to getting their hands dirty, and were more than ready to dig into their brand evolution. They wanted a brand that authentically represented their values and knowledge, a brand that resonated with them and their clients. The challenge we identified was that, well, geotechnical services are complicated - and very few people outside the industry know what their services are about.
Meeting their audience where they are was key to this project. Our goal was to cement Geosyd as the industry experts that they are and as trusted guides for their clients. We referenced their years of experience in building their brand, refreshing their original logo from the 70’s, and crafting a brand ecosystem for it to thrive.
Uncovering their unique brand story uncovered the core personality of Geosyd. The strategic foundation we developed empowered us to craft a brand that allowed them to feel more connected to their audience and to their business.
(and never get lost in the noise again)
